wellspring project
A design studio specializing in the development, manufacturing, and marketing of packaged beverages.
We create refreshing ideas for conscious consumers.
Design Opportunities
Design Opportunities
There is an emerging category for products that address the consumer trend toward nonalcoholic across all beverage contexts. This includes packaged beverages for grocery and specialty channels, on-premise programs for bars and restaurants, grab and go for delis and counter-service, even transport and transit foodservice for airlines and cruise ships. Products in this category include dealcoholized wines, nonalcoholic beers, wine/champagne proxies, and spirit analogues, many of which contain functional ingredients such as adaptogens and polyphenols.
The wider ecosystem for brands and products that address these broad trends provides a limitless opportunity for our studio to sustain a cycle of develop > learn > evolve as we bring a variety of innovative products to market over time.
Why We Exist
Why We Exist
In creating this a new venture we felt we needed to focus our time on the things that are more meaningful to us which led us to explore more deeply why we do what we do. As a result we believe in creating an organization and brand with a strong sense of purpose, a company that is grounded in humanity and inspire a call to action. We’d like to embrace cultural values that transcend the products we make.
Purpose As a Guide
Purpose As a Guide
We want our organization to serve all involved stakeholders, from employees to customers, suppliers, partners, local communities and society at large while caring for the environment and the eco-system that we live in. We are committing to put purpose at the core and foundation of our company as an ambition beyond profit and financial goals that unifies all stakeholders to serve as a guiding north-star and inspire other companies along the way.
Ecosystem Approach
Ecosystem Approach
Purpose is also embedded when we look at the ecosystem beyond the chain of stakeholders, we need to look at societal trends and needs. This approach allows us to understand the key issues and the overlaps of the ecosystem with the organization, negative and positive ones.
Nonalcoholic Beverage News
This drinks festival doesn’t have alcohol. That’s why hundreds of people came.
One of the hottest tickets in Washington, D.C., last weekend was to a festival that was all about drinking and having fun — without being fueled by alcohol. The sold-out Mindful Drinking Fest was emphatically zero proof, but it offered plenty of proof that the...
The Best Nonalcoholic Drinks
An increasing variety of exciting nonalcoholic beverages are here to replace the Shirley Temple. We’ve tasted 65 of these balanced, complex drinks since 2021—including 41 new bottles and cans in 2022—to find the most unique, mature, and delicious ones for sipping and...
How to Create a Non-Alcoholic Beverage Program That Sells
In recent years, non-alcoholic wine, spirits, and beer options have garnered more space on beverage lists across the U.S. Not only is there an explosion of new non-alcoholic brands on the market, but the number of consumers dabbling in non-alcoholic beverages also...