In recent years, non-alcoholic wine, spirits, and beer options have garnered more space on beverage lists across the U.S. Not only is there an explosion of new non-alcoholic brands on the market, but the number of consumers dabbling in non-alcoholic beverages also continues to grow.
The market value of no- and low-alcohol products surpassed $11 billion in 2022, up from $8 billion in 2018, according to IWSR. Consumption is predicted to increase by a third by 2026 spearheaded by the growth of no-alcohol products. Consumers are now cutting back or abstaining from alcohol far past Dry January.
What this data shows is that a strong non-alcoholic program represents a significant sales opportunity for an establishment. There’s a lot to consider to make the most out of this growing market, and while there are some similarities with designing a traditional beverage program, a successful non-alcoholic drinks menu requires a considered approach. SevenFifty Daily spoke to drinks professionals to find out how they create profitable non-alcoholic drinks programs that still offer value to the customer.